A significant initiative has been undertaken by the produce industry to enable the tracing of any product back to the origin. In times when fresh produce is suspected of being contaminated, or causing illness, it is imperative that a system be in place to identify the source of this product and to quickly stop the sales of suspected products, wherever they might be. The Produce Traceability Initiative (PTI) has set timelines to get all growers, shippers, and distributors in compliance. Prime Time International is in full compliance with the initiative and is tracking well ahead of the established compliance guidelines. Within one half hour of notification of a problem, Prime Time is able to determine the field location, pack date, and the harvesting and packing information of any of our crops, regardless of where they are grown. This ability enables us to isolate potential problems, and to notify all receivers immediately if irregularities are detected.