Published: Friday, May 9th, 2026
What was your journey to fresh produce like, and how did you end up at Prime Time?
My journey into the fresh produce industry began at Fresno State (Go Dogs!), where I pursued a degree in Agricultural Business. Surrounded by passionate professors and hardworking peers, I developed a deep appreciation for the agricultural industry and its impact.
During my summers, I gained hands-on experience interning with Limoneira and Fresh Pacific Fruit and Vegetable. After graduation, I joined Mission Produce as an intern in the Quality Department. This led to a full-time role as QA FDC Supervisor, a position I held for two years before transitioning into supply chain for another two years. Recognizing my creativity and strategy strengths, I moved into marketing—a field where my passion and skillset truly flourished.
I was fortunate to be part of a company that valued mentorship, recognized internal talent, and encouraged professional growth. After achieving many successes at Mission Produce, I embraced a new opportunity at Prime Time, excited to bring my experience and enthusiasm to a company known for its excellence in fresh produce.
Throughout my career, I’ve had the privilege of working with some of the best companies in the industry!
In your role as the company's Marketing Manager, how have you seen Prime Time's brand evolve?
Prime Time is on an exciting trajectory, focused on expansion, modernization, and elevating the company to new heights. With these ambitious goals, the marketing team is at the forefront, driving innovative projects that enhance both internal operations and external brand presence. We are dedicated to delivering high-quality work that meets the evolving needs of our industry.
As we continue to advance, we’re actively working on transformative initiatives that will shape the future of Prime Time. Exciting developments are on the horizon, and we can’t wait to share them soon.
How would you sum up your approach to produce marketing?
Effective produce marketing starts with understanding the audience. As a B2B company, our goal isn’t to market directly to consumers but to provide value to our customers. We focus on ensuring our products and services consistently meet their standards and evolving needs, reinforcing trust and reliability.
With projects like social media, we take a dynamic approach—balancing education, engagement, and entertainment. We showcase behind-the-scenes moments at Prime Time, highlight the benefits of our products, and incorporate trending content to keep our audience informed and inspired. By blending strategy with creativity, we create a compelling brand presence that resonates across all platforms.
What are some marketing strategies you hope to continue/begin implementing in the future?
I am committed to strengthening our marketing strategies by ensuring our deliverables are not only eye-catching but also a true reflection of what we do. I take great pride in being a part of a team that not only highlights our company’s achievements and initiatives but also brings its story to life.
As the storytellers of the company, the marketing team plays a crucial role in shaping our brand narrative and delivering it to the right audiences. Whether engaging potential customers, strengthening relationships with growing partners, or connecting with employees, I recognize the importance of tailoring our messaging to resonate with each group effectively. We will continue to elevate Prime Time’s presence and impact through strategic, engaging marketing efforts.
Outside of work, what are some of your passions in life?
Creativity and staying up to date on trends have always brought me joy, which is why I naturally gravitated toward marketing. I love the balance of strategy and creativity that the field offers. To further develop my expertise, I recently began pursuing my MBA at Chico State—a step that will help me continue growing in my career.
Outside of work and school, I enjoy spending time with my loved ones and my cat, Spencer. You can often find me wine tasting, reading a good book, or indulging in my favorite reality TV shows.